The newspaper industry had been part of a shock and awe migration to the web.  Changing newspapers design was the first thing that needed to happen to make this transition.  Here are a few more ways the newspaper industry is changing.

Ability to Share
Newspapers are building huge followings on Facebook and Twitter.  This allows them to break news and distribute it to their followers, who can act as virtual paper boys yelling "read all about it" to their friend and family.

Ability to Connect
Many newspapers are creating social networks within their online papers.  This allows for their users to connect through commenting on stories that impact their lives and businesses.